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Marketing plan of Satrang

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dc.contributor.advisor Mursalin, Md. Jabir Al
dc.contributor.author Swapnil, Rifat
dc.date.accessioned 2012-04-05T11:00:07Z
dc.date.available 2012-04-05T11:00:07Z
dc.date.copyright 2011
dc.date.issued 2011
dc.identifier.other ID 07304006
dc.identifier.uri http://hdl.handle.net/10361/1759
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2011.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 26).
dc.description.abstract BRAC is one of the largest non-government organization in the world. Over time they found ways to overcome the challenges a developing nation face and prepared solutions to fight against poverty. After providing services in areas of education, health care, social and economic empowerment, finance BRAC brought something back in 2007 to entertain and to expand the general knowledge of children in Bangladesh. Satrang, a monthly magazine is only devoted to encourage children to find entertainment in reading and to provide their age appropriate knowledgeable material in that. But the main limitation of the magazine is it’s unavailability outside the divisional cities. Recently BRAC planned to spread the magazine throughout the country through aggressive strategies which will include promotional strategies, pricing strategies and distribution strategies to reach every child out there. If all these plans can be led to actions then this will be possible to take the magazine into the reach of thousands of children in Bangladesh. en_US
dc.description.statementofresponsibility Rifat Swapnil
dc.format.extent 34 pages
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.title Marketing plan of Satrang en_US
dc.type Internship report
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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