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Marketing plan of Satrang

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dc.contributor.author Swapnil, Rifat
dc.date.accessioned 2012-04-05T11:00:07Z
dc.date.available 2012-04-05T11:00:07Z
dc.date.issued 2011
dc.identifier.other ID 07304006
dc.identifier.uri http://hdl.handle.net/10361/1759
dc.description.abstract BRAC is one of the largest non-government organization in the world. Over time they found ways to overcome the challenges a developing nation face and prepared solutions to fight against poverty. After providing services in areas of education, health care, social and economic empowerment, finance BRAC brought something back in 2007 to entertain and to expand the general knowledge of children in Bangladesh. Satrang, a monthly magazine is only devoted to encourage children to find entertainment in reading and to provide their age appropriate knowledgeable material in that. But the main limitation of the magazine is it’s unavailability outside the divisional cities. Recently BRAC planned to spread the magazine throughout the country through aggressive strategies which will include promotional strategies, pricing strategies and distribution strategies to reach every child out there. If all these plans can be led to actions then this will be possible to take the magazine into the reach of thousands of children in Bangladesh. en_US
dc.publisher BRAC Business School, BRAC University en_US
dc.title Marketing plan of Satrang en_US


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