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Brand establishment of Premier Cement

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dc.contributor.advisor Baser, Abdul Alim Hassan, Md. Nazmul 2012-04-03T05:08:23Z 2012-04-03T05:08:23Z 2011 2011-09-11
dc.identifier.other ID 07204072
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2011.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 27).
dc.description.abstract Premier Cement Mills Limited is one of the leading manufacturing cement companies in Bangladesh. Among 120+ Cement Company it has established its brand name at a certain height. World class machine and quality product ensured by BUET test in every three months has give them a strong position in the market, along with river side production house in Muktarpul, Munshiganj. They are now producing Ordinary Portland and Portland Composite cement, and to sell their product they are using direct and indirect channel, and currently they have 8% market share in Bangladesh. To create brand awareness and brand association with the brand they basically use different kinds of promotional activities like-leaflet, mini leaflet, banner, poster, and electronic media, Mesban, Mason and Engineer Meeting, Newspaper Advertising etc. Among promotional activities Cash++ and Eid 2 Eid offer are most popular in which they are giving discount based on scratch card and gift items based on raffle draw. Evaluate brand performance depending on three months working experiences of brand department is not an easy task. Even then through brand audit, four steps of Brand Building, Perceived quality, Brand Power Grid Model, I tried to high light the position of Premier Cement Mills Limited’s Brand position. I also add some finding of Premier Cement Mills Limited, depending on my practical knowledge I gave some recommendations at the end of the report. PCML is conduction their business successfully in Bangladesh. Depending on my experience and field visit, it is clear that they are in a good brand position. But though are exporting 8% of their productions to India and having a good increasing market in Bangladesh, they should give more emphasis on creating a stronger brand in Bangladesh first. For this they have to add more branding activities which will helps them to increase brand image. en_US
dc.description.statementofresponsibility MD. Nazmul Hassan
dc.format.extent 34 pages
dc.language.iso en
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.subject Cement industry
dc.title Brand establishment of Premier Cement en_US
dc.type Internship report
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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