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Analysis of United Commercial Bank's (UCB) service marketing

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dc.contributor.advisor Ahmed, Anahita Sarwar, Nazdia 2012-03-22T04:38:04Z 2012-03-22T04:38:04Z 2011 2011-09-25
dc.identifier.other ID 07104094
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2011.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 35).
dc.description.abstract United Commercial Bank (UCB) is one of the first generation private sector banks in Bangladesh, commenced its commercial operations from mid 1983 and has since been able to establish one of the largest networks of 110 branches in six different districts. United Commercial Bank offers all kinds of Commercial Corporate and Personal Banking services include Corporate Banking, Retail Banking and Consumer Banking right from industry to agriculture, and real state to software. UCB Uttara branch is one of the branches which facilitate all kind of facilities that a bank offers. It has General Banking, General Advance as well as Foreign Exchange Department. Customers are very important for every business. Banking in Bangladesh has grown significantly as “service-industry” overtime. My report is based on the service marketing of United Commercial Bank entitle “Analysis of United Commercial Bank‟s Service Marketing”. In this report I tried to lift up a general condition of service marketing of UCB as bank promised and delivered to the customers. The first part of the report contains information of the organization itself, the services that bank is providing to the customer and vision for the future. The second part of the report contains the nature of job, my duties and responsibilities towards the job and some suggestions how they can improve their current banking condition. The third part contains the project part that I was involved in my internship. In this part I have discussed about UCB’s service marketing, employee‟s behavior and cooperation to the customer. The last part contains analysis and result of the analysis. For the analysis I talked with 20 customers who are engage in doing banking with UCB. Based on their answer I interpreted the data and tried to figure the actual service quality of the bank. Before drawing any conclusion based on this report it may be noted that there might be lack in data, but still it may be useful for designing any further study. en_US
dc.description.statementofresponsibility Nazdia Sarwar
dc.format.extent 35 pages
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.title Analysis of United Commercial Bank's (UCB) service marketing en_US
dc.type Internship report
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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