Abstract:
British American Tobacco Bangladesh, one of the leading multinational companies
in the country, once again hosted the annual Battle of Minds to universities
around Bangladesh. BAT Bangladesh introduced Battle of Minds, the most
prestigious business case solution competition for university students, in 2004,
soon making the event a legacy of British American Tobacco all around the world.
Our very own Brac University emerged as champions in 2008. The event taking
place in Bangladesh for the last seven years. Battle of Minds aims to provide
young aspiring future leaders with a platform to showcase their entrepreneurial
expertise in front of a panel of judges. Apart from the spirit of competition, Battle
of Minds gives participating students opportunities to take part in one of the most
challenging recruitment programs offered by BAT Bangladesh. So far around 39
former participants in Battle of Minds have been recruited by BAT Bangladesh.
Solving a business case through extensive research remains the core of this
competition. Business cases and presentations are based on different industries
challenging the knowledge base of undergraduate students, encompassing
different subject arenas. This year BAT Bangladesh introduced an online portal
for students to register and everyone who registered became eligible to
participate in the event, which was a wider scope for a fair competition.
The event kicked off with road shows in 14 top universities starting from 26th of
November where the participants were introduced to the challenges that they are
expected to face in order to qualify through the rounds and win the title. Battle of
Minds also gave the participants opportunities to join grooming sessions
customized according to the requirements of each participating university.
Hence, every participant gained something out of the event even if he or she
doesn't qualify to the final round. With a difference in the contents of the event,
this year's finale remained different from what it was the previous years. The
new modality and renewed hype will be definitely worth looking for.