BRAC University Institutional Repository

Customer satisfaction of different mobile operator among students in Dhaka

Show simple item record

dc.contributor.advisor Akareem, Husain Salilul Jamil, Munmun 2011-12-13T10:24:43Z 2011-12-13T10:24:43Z 2011 2011-08-14
dc.identifier.other ID 07304019
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2011.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 68).
dc.description.abstract The introduction of the telecommunication industry has been pretty late in Bangladesh compared to that of the neighboring countries. The mobile telecommunication service has been doubling on an annual basis over the last two or three years. At present there are six mobile phone operators in the country with- Grameen phone, Robi, Teletalk, Banglalink, Airtel and City cell. They are offering different new package and offers avalue added services to satisfy the customers‟ demands. So there is huge competition among these operators. This research objective is to find out the customers satisfaction level of different mobile operators among students in Dhaka. There are different factors which affect the customer satisfaction. This research aimed to find out critical factors which mostly influence the level of satisfaction of the mobile phone users in Bangladesh. Network coverage, network quality, internet, tariff, customer care, value added services, bill payment system, promotional offers are the most important factors that affect customer satisfaction. Airtel users are more satisfied with the tariff than Grameen phone users. All operators are giving some unusefull sms to the customer to inform news. So customers are highly dissatisfied with it. For internet service the gp users are more satisfied than Airtel users. Gp users are satisfied with the network coverage and quality but the price is comparatively high to the other internet service provider, so customers need a cheap internet packages. On the other side Airtel user are not satisfied at all satisfied with internet. Customers are satisfied with bill payment system of Grameen phone. Customer care services also play a vital role in the customer satisfaction. If the mobile operators focus on those factors and improve those areas they can sustain the market and earn money from the customers. en_US
dc.description.statementofresponsibility Munmun Jamil
dc.format.extent 68 pages
dc.language.iso en
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.title Customer satisfaction of different mobile operator among students in Dhaka en_US
dc.type Internship report
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

Files in this item

This item appears in the following Collection(s)

Show simple item record

Policy Guidelines

Search BRACU Repository

Advanced Search


My Account