Webable digital: experience of a business development executive

Abstract

The information age has revolutionized how marketing is conducted in the modern world. From what used to advertisements in TVs, radios, local newspapers and pamphlets, marketing has evolved to the palm of the hands on smartphones and to the workstations on offices. This revolution has only been possible due to the fast-paced technological changes in the recent times and humanity’s collective enthusiasm to explore the unknown. With the technological changes, the world upgraded and it is only usual for marketing, which is one of the core activities of businesses, to follow the suit. As technological transformation happened, humanity dissolved into a new world of advancement; social media sites and smartphones surfaced, changing the world into something that was never seen before. With social media and smartphones, emerged digital marketing. Targeted marketing to customers has never been apter. Digital marketing meant business could market their product better and customers had an incredibly vast number of products and services to choose from. The digital revolution has reached such a monumental dimension that today almost 53% of the world population is connected to the internet. Therefore, it is only usual for marketing to exploit these figures to change the marketing dynamics of the companies. In my internship journey, I have made an ardent effort to understand how digital marketing agencies work and add value to their client’s business. The nature of my work has allowed me to observe WebAble from the inside and gain an understanding of the whole process, starting from getting a new client up until a tailor-made marketing plan is prepared for them. In my report, I have tried to outline my observations in detail.