Strategic brand planning of Tech Republic Limited

Abstract

Tech Republic Limited (TRL) was formed in September 2014. It was founded with the experienced people who have worked in IT industry for last 12 years with all world renowned brands. Since inception it has tirelessly worked in different sectors including corporate business, distribution channel, solution and integration and made a strong presence in the market. Tech Republic’s main strength has been its reach out to the resellers all over the country and its highly motivated corporate sales team to serve the timely requirement for B2B. In this report, consist up with five individual parts. In the first chapter I discussed about the background of my report. I also explained the objective of my report, the scope of my study, the methodology of the study and research instrument in preparing this report. Like all study, this report has also certain limitations which were in some cases unavoidable. The second chapter is about the company overview such as mission, vision and goal along with their product line, business model and communication tools. The third chapter, is consists of current situation of ICT Industry of Bangladesh, PESTEL and SWOT analysis. In the fourth chapter, I have tried to present one year brand plan of Tech Republic Limited. Finally, in the last chapter, described some recommendations based on SWOT what I have found while working in the organization since Oct, 2016. This is all about my internship report which mainly focuses on Strategic Brand Planning of Tech Republic Limited. The key limitations of this report are, short period of time, adequate research experience, limited information about the ICT industry, and confidentiality of some information. Though this report has some limitation, it will help me to fulfill my degree and Tech Republic Limited may find their positive as well as negative sides of their activities.