Business model and marketing strategy of Nescafé Alegria 510
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Date
2017-05-07Publisher
BRAC UniversityAuthor
Adhikari, Vivian PanthoMetadata
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This internship report has the study of the organization Nestlé Bangladesh Limited. Nestlé
started its journey in Bangladesh in 1994. I was privileged to get appointed in Nestlé
Professional function of Nestlé Bangladesh Limited. I got the opportunity to acquire a closer
understanding to the sales and distribution process of Nestlé Professional function.
Nestlé Bangladesh Limited has three sales wings and Nestlé Professional is one of them.
While Sales and Nutrition functions focuses on in home consumption of products, Nestlé
Professional function mainly focuses on out of home consumption of products. As in it deals
with the consumption of products for their corporate clients. As a sales function of an
organization Nestlé Professional has an increasing contribution to the whole sales part of
the company. The elementary objective of this report is to analyse the processes of sales
and distribution of Nestlé Professional, the way it works and its purpose.There are several
findings that are creating issues as a result all the four project of Nestlé Professional is facing
difficulties to create values for the function.
This report has five major parts. Primarily the opening words of the report are described in
the first chapter titled Introduction that covers the history, products and services,
organogram of the company, vision and organization of the report. Then job description is
given which includes the description of the job and its nature, responsibilities of the job,
different aspects and performance. The next segment is on description of the project
“Nescafe Alegria” of Nestlé Professional, the objectives of the project, methodology,
limitations, and other information related to the company. It also includes the main body
which has the brief description and detailed explanation of the project, my job experience
and the project part also includes details about Nestlé Professional, its projects and
distribution strategy.
At the last chapter some findings are described which were observed from working in
various project and provided recommendation on the findings with a short conclusion.