Managing channel partners of Robi Axiata Ltd. in Bangladesh

Abstract

The report is the reflection of my learning and observation acquired through my three month long internship program in Robi Axiata Ltd. I was assigned to Channel Operation Department. The department was divided in many sub teams. Each team has a unique task to focus on. My team deals with distributor’s profile and their agreement. Every year Robi receives application from all over the country for new distribution ship. It is not an easy task to select the appropriate candidate. Also each distributor has his or her own business area to manage on behalf of Robi. Therefore keeping record of distributors files is crucial important to Robi. In this report I tried to provide the idea how Robi manage their channel partners in Bangladesh. The whole report is divided into three parts. First part is about company overview. Here I talked about Robi Axiata Limited, their history, present situation and upcoming updates etc. Secondly I talked about my job description. Here I described what I have done in Robi, my responsibilities, duties etc. In the third section I talked about my analysis on managing channel partners of the company. Here I tried to find out the reason behind the job I did. Also I conducted a survey with channel partners to find out more about the research. I talked with my supervisors while doing the survey and they have provided enormous support while collecting information. Although completing the whole report was not easy. I had to concentrate on my job and collect information for my report at the same time, which was little bit challenging for me. Also I was not allowed to disclose all the information that I have collected about the company and the process. For example I was not allowed to disclose the name and addresses of the distributors that have surveyed in this report. However, I tried my best to complete the report meaningfully and really hopeful that this will help the organization and assist for further research