Human resource policy of the media industry for the newscasters of Bangladesh: case study on Maasranga Television

Abstract

The purpose of this report is to give insight of the Human Resource Management role for the news presenters of the Maasranga Television. Its significance to the newscasters performance and Human Resource planning involving recruitment and selection strategies, orientation, training and development programs, compensation and benefit packages, work condition, em-ployee retention has been discussed. The report discuss in depth the reasons behind demotiva-tion of the news presenters. It also highlights the best possible and appropriate Human Re-source policies which are suitable for the newscasters to increase their motivation and job sa-tisfaction. The first section of my report deals with a detailed company profile that includes company’s history, its activities and operations, marketing strategies, strengths, weaknesses, opportunities and threats as well as external environmental factors. This section attempts to give detailed in-formation about the organization’s customers, suppliers, substitutes, competitors with the help of Porters five forces model. The second section deals with the review of the literatures for the Human Resource manage-ment functions followed at organizations. Literature review of the five major functions of the Human Resource Management that is recruitment and selection, orientation, compensation and benefits, work condition and training and development has been done. As the main purpose of this internship is to learn the Human Resource policy for the news anchors of the organization. In this report, the detailed analysis of the Human Resource poli-cies has been done by qualitative research. This internship report covers many important as-pects which are basically related with the motivation and job satisfaction of the newscasters. The last part of the report contains my perception about the news anchor’s satisfaction, moti-vation, work environment and what steps should be taken to improve the policies applied by Human Resource specialists.