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dc.contributor.advisorHafiz, Nusrat
dc.contributor.authorMullick, Mahir Shams
dc.date.accessioned2017-03-13T06:38:38Z
dc.date.available2017-03-13T06:38:38Z
dc.date.copyright2016
dc.date.issued2016
dc.identifier.otherID 10104005
dc.identifier.urihttp://hdl.handle.net/10361/7895
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.en_US
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 43).
dc.description.abstractStrategeek Digital is a Digital Marketing Agency. Digital and social media operations are conducted under the sub-brand name Ice9 Interactive, a sister concern of Strategeek Digital. With the technological strength of Ice9 Interactive , Strategeek digital has established a strong foothold in the digital and social media branding scene of Bangladesh, with a clientele‘ which consists Grameenphone Ltd, Airtel Bangladesh Ltd, Robi Axiata Ltd, Asiatic JWT, Ministry of Foreign Affairs of the People‘s Republic of Bangladesh, Ogilvy, Uniliver Bangladesh etc. I worked with the Social Media team for Robi Axiata Limited. This team is responsible for the overall digital and social media communication of Robi. My task included the Digital marketing-related issues of the QMT e.g. conducting performance appraisal, preparing duty roster, managing payment, training(HR issue) etc. As an intern, I learned the basic quality management issues, evaluating performance of employees, management of remuneration and conducting shifting and development sessions. Strategeek Digital is a delightful workplace. Since it is still small and most employees are right out of some elite universities such as IBA – DU, NSU, BRACU, ULAB and other foreign universities, there is a coherence of ideology, taste, knowledge and culture among all the employees. The low age-difference among the employees is also a reason why the internal communication is so good. Although, workplace politics is an inevitable issue and Strategeek Digital is no different. But all difference is resolved through face-to-face meetings as soon as it surfaces. Before starting the internship. I expected a job to be tedious, robotic and tight –schedules. But at Strategeek Digital, working is fun. Relaxed schedule, paperless office, common workstations and recreational facilities make it a very desirable workplace.en_US
dc.description.statementofresponsibilityMahir Shams Mullick
dc.format.extent43 pages
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectDigital marketingen_US
dc.subjectStrategeek digtialen_US
dc.titleDigital marketing communicationen_US
dc.typeInternship reporten_US
dc.contributor.departmentBRAC Business School, BRAC University
dc.description.degreeB. Business Administration 


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