Marketing plan of coconut oil

Abstract

Our Roots Institute (ORI) is a Non Government Organization (NGO), which works for different social development activities. One of its recent projects was about marketing of coconut oil. The aim of this project was to promote healthy coconut oil to the society rather than using unhealthy, environment unfriendly oil or chemicals. The project includes the whole plan of producing the oil to ultimately finding the way to provide the product to the doorstep of customers. We also had to do the study on the coconut oil, marketing research, product prototype, product sampling, and supply chain management. It was found to be a sustainable and profit making social business project of ORI.