An analysis on Savlon antiseptic hand wash as a family oriented product

Abstract

Advanced chemical Industry (ACI) Limited is one of the leading company in Bangladesh which was started their journey with some family oriented products. SAVLON is the prestigious market leading products one of them where I was working during my internship program. I have got a great opportunity to analyze on SAVLON antiseptic hand wash product. On that occasion, I have visited the market to identify the competitors of SAVLON brand and made a survey of 974 consumers. I also analyze the market share and customers perception on that time. In my internship period I have made most of the survey questionnaires and some are given by my supervisor Mr. Rezwan Ullah Khan, assistant bran manager of SAVLON. On that time I have try my best to complete my task and have got some findings. ACI Limited Company appreciates about the findings which will help them in the future. To make my report more acceptable I added all types of observation and findings in my report.