K. Ali Flour Mills relationship with it’s retailers

Abstract

“Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.” Relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. One of the things of most value to our company is its relationships with customers, employees, suppliers, distributors, dealers, and retailers. Our relationship capital is the sum of the knowledge, experience, and trust we have with our customers, employees, suppliers, and distribution partners. These relationships are often worth more than the physical assets of our company. Relationships determine the future value of the firm. Any slips in these relationships will hurt our performance. We keep a relationship score-card that describes the strengths, weaknesses, opportunities, and threats in regard to the relationships. K. Ali flour mills is a company which produces high quality flour ( atta, moida, suji and vushi). We always try to have better relationship with our customers. Customer Relationship Management is an upright concept or strategy to solidify relations with our customers and at the same time reducing cost and enhancing productivity and profitability in business. A CRM system is a centralized collection of all data sources of our organization and provides an atomistic real time vision of customer information. A CRM system is vast and significant, but it can be implemented for our business. The main goal is to assist the customers efficiently. Creating and nurturing a strong relationship with our customers is the key to the ongoing success of our business. A strong customer relationship not only means that our clients are likely to keep doing business with us over the long-term, it also means that the chances of that customer recommending us and our products to others are greatly enhanced.