Analysis of effective distribution as territory sales officer of International Brands Limited

Abstract

This report reflects my experience of working as a Territory Sales Offices (TSO) in the Sales and Distribution Department of International Brands Limited. Furthermore, I have discussed some of the key roles which I have learned to perform. All the activities are related to ensure an effective distribution of International Brands Limited’s. Main objective of the report was to clarify what is the key role as a TSO and which supporting sales mechanism are used to ensure a proper distribution system. I gathered knowledge about the basis operations of sales, trade promotions, golden store program, detailed route coverage planning, being in line with supply chain management, market strategy, market analysis, entire SAP program operating and becoming a great team player. My biggest achievement was to meet the sales target at the first month which I have been assigned to. Moreover, I followed all the guidance of my mentors in order to overcome all the obstacles. Most importantly, I was able to use Golden Store Program and Trade Promotion as a sales tool and gained on hand experience of how to be effectively competitive in the market. Last but not the least I realized how crucial it for a TSO to being a good motivational leader to be successful. Finally, to conclude I would say that all of my experiences has given me determination to do well in the FMCG industry. Thus, I believe my internship experience will add up a great carrier value for me to be successful in the future.