Possibilities of promoting consumer brands through online : a study on ACI Ltd.

View/ Open
Date
2015-08-10Publisher
BRAC UniversityAuthor
Haider, TanvirMetadata
Show full item recordAbstract
There’s no denying it, the world is rapidly shifting from analogue to digital. People are
consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop
computers at work, and more – and companies that have not yet recognized this in their
marketing strategies need to adapt fast.
The paper is introduced with the description ACI Ltd. where I completed my 3 month internship
program, starting from 21st May 2015 to 20th August 2015. The paper analyzes their
organizational structure and major functions with descriptions of their business activities. Their
strategies, goals, objectives, strengths, and weaknesses have also been identified.
In the later part of the report I have concentrated on my topic entitled Possibilities of promoting
consumer brands through online: A study on ACI Ltd. In this report I have tried to focus on
various ways of digital marketing. I also tried to make a comparison between the digital and non
digital marketing. Here I discuss about the benefits of digital marketing.
I have tried my best to come up with the valid explanations for the results and useful
recommendation. However, due to lack of sufficient practical experience regarding such
Statistical analysis, the recommendation may not be the very best.