Critical evaluation of an activation program of Sunsilk conditioner by Unilever : a case study of Bangladesh market.

Abstract

In Creato Bangladesh, the internship program helped me a lot to learn about the practical environment and situation of a multinational institution and also make up a bridge between the theoretical and practical aspects and also to implement me. The internship report is prepared with respect to the three months internship program theoretical knowledge in the practical and realistic work environment. This report is composed of four chapters. In the first chapter Organizational Overview which consists of the organizational profile, vision, mission, management and organizational structure, product and services of the organization. Second chapter is regarding my internship which emphasis on theoretical aspect of the study. In chapter three, is the main and more descriptive part of the report where I tried to emphasize on Critical Evaluation of an Activation Program of Sunsilk Conditioner by Unilever “A Case Study of Bangladesh Market”. In this chapter I tried to emphasize in how the company organizes the activation program and what are criteria’s of evaluating an activation program properly. Finally chapter four is last chapters of the report where I want to give some concluding remark through conclusion give some sources of references. I tried to bridge up all the findings based on analysis and discussions. While preparing the report I always tried my best level to make it authentic and at the same time easily understandable. In spite of my heart and soul effort there may be some mistakes and unforeseen errors, which may arise due to my inexperience state.