Merchandising development of Nestle Bangladesh Limited

Abstract

Nestlé is world’s largest health, nutrition and wellness company with a mission of “Good Food, Good Life” which actually drives the company to provide consumers with the best tasting and most nutritious food choices in a wide range of food and beverage categories and eating occasions. Although globally it is twice in size of its nearest FMCG (fast moving consumer goods) competitors, in Bangladesh its journey is comparatively new. Nestlé Bangladesh Limited, a wholly owned subsidiary of Nestlé S.A., started its commercial production in 1994 .Today Nestlé Bangladesh Limited is strongly positioned to grow through its policy of constant innovation and renovation, concentrating on its core competencies and commitment to high quality, with the aim of providing the best quality food to the people of Bangladesh. The report is on the “Merchandising Development Program” of Nestlé Bangladesh Ltd. in Dhaka Region. This report is designed in six major chapters with one chapter of reference. Initially the opening words about the report were described in the first segment titled “Organizational Overview” which mainly contains the history of nestle The next segment “Introduction”, then the next segment is on “About the Departments of Nestlé Bangladesh Ltd”. Where there is every details in there. Then the “Internship part” where apparently contains the total information of merchandising development program and full details of the field report. Then comes the part of “Recommendation” where I myself have came up with some suggestion for the further development of the merchandiser that what I think. The last & final part contains the concluding part. Before drawing any conclusion based on this report it may be noted that there might be lack in data, but still it may be useful for designing any further study.