Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid

Abstract

This report provides a comprehensive and strategic planning Robi. The report begins describing the company in a broad view. Then I have tried to present some important aspects of the company, like its mission, vision, various divisions of the company that is in total to provide a clear picture of the company Robi. I have also tried to provide a brief description of the organizational structure of Robi, as well as its achievements, CSRs etc. A SWOT analysis also has been included here. The most important part of the study is the promotional strategy taken by one of the renowned telecoms Robi, for its product as well as a full description about the offer, also the reaction of the target group toward Udoypromotion campaign. Finally, I have discussed about the main topic of the report, that is the promotional strategy that Robi had taken for its postpaid package, Udoy.