Analysis of deposit schemes of Southeast Bank Ltd.

Abstract

This report has been made on the deposit scheme of the Southeast Bank, especially on its Dhanmondi Branch. Deposit is the most important source of income of a banking institute. To get as much deposit as possible, different bank offer different deposit product to attract customers and get deposits from them. Southeast Bank on general offers nine kinds of deposit schemes. This scheme has their own special offer which defer with rates, period of time and terms and conditions. Among this different deposit schemes current account and savings account are most popular among their customers. As Dhanmondi Branch locates at residential area, they can have huge amount deposit for current account and savings accounts. All these schemes had been affected by political unrest situation in December. But this branch is much more structured compared to any other branches operating in Bangladesh. For that Bankers should try to develop healthy relationship with loyal customers so that these customers can bring more new customers. I have tried in my best to study the materials related with my topic. I observed the technique which performed by SEBL, used their officials’ data, published data, unpublished data and annual report and performed a field survey for preparing this report.