Telesales department of Banglalink Digital Communications Limited
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Date
2014-09-10Publisher
BRAC UniversityAuthor
Sarker, AmitMetadata
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Banglalink started its journey back in February, 2005 and was 1st known as Sheba
Telecom which was a joint venture company with the merging of a Malaysian company.
September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba
Telecom (Pvt.) Limited (“Sheba”). It was acquired for US $60 million. In April, 2011
Orascom sold 52.92% of their shares to Vimpelcom. It is a Norwegian-Russian telecom firm.
Right now Banglalink has 29.45 million subscribers and market share of 25.47%. Banglalink
is aware about the society and they always keep doing something for the betterment of the
society.
Telesales is a type of telemarketing which uses Telecallers, who call on the telephone to sell
directly company's product or services. Banglalink has a Telesales department within
Customer Care under Business Development and Customer Retention segment. The strength
of Telesales is selling, customer acquisition and the emphasis is on customer holding.
Telesales is made to sell connections directly to the customers and keeping them satisfied.
The objective is to build the framework in customer service regarding inbound and outbound
selling, and to acquire competition customer offering duplicate dial. If a customer wants to
get this connection they can get it any time in office hour delivered to their home.
After going through whole report, it can be conclude that Banglalink has achieved a lot as
they have been in the telecommunication market for a short time. It was only possible
because of their working environment and their passion for achieving company goal. In
addition, their proper marketing strategy and better understanding of market situation helped
to get customer attraction. Moreover, telesales unit is playing very important role behind the
achievements of Banglalink as they work hard to get communicate with customers directly
and provide better services through direct sells which brought a great success in sales. And
most importantly, Telesales has a bright future in terms of Bangladeshi telecommunication
market as the market size is not that much big.