The Evolution & art of Advertising

Abstract

The brand promotional strategies and advertising techniques have evolved drastically, in the intervening years. The changes were mostly to cope up with the changes in consumer’s perspectives and how they perceive thing, and to stand out front from the clutter of today’s advertising campaigns. The generic tools and methodologies of marketers and creative agencies have shifted to a more innovative, effective and interactive pathway. However, in a country like Bangladesh,such changes do not appear frequently. Advertising techniques has not yet moved away from its usual square. The reason is that in most of the cases, clients highly discourage anything completely new due to the rrelated risk factors. TVCs, RDCs, Billboards, press communications are still carried away in a evry significant way. Thus, the country is yet to experience a leap in advertising that would change the conventional definition f advertising in Bangladesh. By eradicating client-agency gap, Bangladesh has very recently experienced few innovative advertising techniques. And Ogilvy & Mather, Bangladesh has successfully been a part of that change. The following report examines few of the cases from Ogilvy & Mather, Bangladesh and Global Ogilvy& Mather as well. The report also indicates the upcoming shift of the industry towards a more dynamic and pioneering change.