The practices of human resource management in UNICOM Media Ltd.

Abstract

This report contains the summery of Human Resource practices followed by an Advertising Agency and how its importance to improve their manpower. The analysis is based on my journey as an Intern of Human Resource and Events-Activations department in UNICOM Media Ltd. Human resources are the most important resource of every organization to gain a sustainable competitive advantage over competitors. To manage these human resource there are several practices that are used globally by different organizations to create a competent workforce. These HR Practices are a set of principles that is used as a potential contributor to find suitable personnel for and improve their commitment, productivity and loyalty toward the company. Our bookish knowledge tells us that, in theory there are practices like HRP, Recruitment & Selection, Compensation & Benefit, Training & Development, and Performance Management, sums up as HR Practices. There are sets of different versions and uses of these theories. But my experience tells me, not many organizations follow those bookish theories. They tend to modify them, update them and even just drop them when necessary. In my report, I modestly tried to uphold all the HR activities and theories conducted and followed by UNICOM, find the flaws which are drawing them back and make some recommendation which may better their situation.