Marketing process of Starpoint Rewards Bangladesh Limited

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Date
2013-06-27
Publisher
BRAC University
Author
Ahmed, Md. Iftiar
Metadata
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URI
http://hdl.handle.net/10361/2832
Abstract
Starpoint Privilege, the flagship brand of Starpoint Rewards Bangladesh Ltd is Bangladesh's first, only and biggest loyalty membership club. The club was formed with the view of serving the elite-class society of Bangladesh with one-stop VIP service solutions. It was formed in March 2009; Starpoint Privilege stands tall today proudly as Bangladesh’s first and biggest loyalty membership club. Starpoint was formed with the aim of providing one-stop service solutions to the elite-class society of Bangladesh. Starpoint Rewards Bangladesh Ltd, a jointventure company of Trilogy Entertainment Ltd and Medialink Entertainment and was formed at the start of 2009 with the view of promoting the national tourism and also the national products. Starpoint dreams of a day when all the Bangladeshi people will be proud of their country's wonderful natural assets and also at the same time be more accustomed in using national services rather than foreign services.Starpoint Privilege, the flagship brand of Starpoint Rewards Bangladesh Ltd is Bangladesh'sfirst, only and biggest loyalty membership club. The club was formed with the view of serving the elite-class society of Bangladesh with one-stop VIP service solutions.
Keywords
Business administration
Description
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.
 
Cataloged from PDF version of Internship report.
 
Includes bibliographical references (page 36).
Department
BRAC Business School, BRAC University
Type
Internship report
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