A study on fantasy game app acceptance of the young generation in Bangladesh

Abstract

IDLC Finance Limited is the biggest non-bank financial institution in Bangladesh. Earlier known as Bangladesh Industrial Development Leasing Company Limited. In 1985, the World Bank's IFC started the process of creating IDLC. The financial industry in Bangladesh is becoming more and more competitive, and things are getting more and more complicated. It is crucial to spread awareness of IDLC and foster trust in order to maintain the company's prominence and deliver the best services possible. With this in mind, IDLC Finance Limited developed a campaign and directed it at the appropriate target audience in order to maintain its dominant position in the NBFI industry. The marketing team at IDLC is among the best in the industry; they have the ability to foresee the future using their current data, calculate difficulties accurately, and always have a plan B, C, or D in place in order to conduct marketing campaigns correctly and successfully. As a marketing intern, I gained a lot of knowledge about digital marketing campaigns, branding, public relations, and corporate social responsibility from highly skilled yet approachable people. Fortunately, I had plenty of chances as an intern to demonstrate my abilities in a range of tasks and provide the finest results. I chose the topic A Study on Fantasy Game App Acceptance of the Young Generation in Bangladesh because the project I worked on was an app and website called IDLC Kickstart 2.0, which is essentially a platform for Fantasy football leagues based on the FIFA World Cup Qatar 2022. I worked on its UAT and other Business Analyst jobs to make this app proper and user friendly for the users, and that is why I chose this topic.