Unraveling marketing strategies of prefabricated steel structure industry: analysis of McDonald Steel Building Products Limited

Abstract

This report demonstrates the intricate landscape of the prefabricated steel structure industry by focusing on the marketing strategies practiced by McDonald Steel Building Products Ltd. Through the application of theoretical knowledge and practical experiences obtained during the internship, this study unfolds the dynamics of the steel structure industry in Bangladesh. The research emphasizes the country's capacity for the prefabricated products industry, highlighting the ongoing transition towards manufacturing self-reliance. The analysis focuses on McDonald Steel's crucial contribution to this process, highlighting its achievement in establishing a strong brand by showing its dedication and high standards. The report navigates through strategic plans, SWOT analysis, competitive advantages, and marketing strategies, offering valuable insights. It encapsulates the current market scenario and concludes with thoughtful suggestions for enhancing the company's marketing endeavors. This comprehensive exploration contributes to understanding the marketing details of the prefabricated steel structure industry of our country.