Sales & marketing challenges of Bproperty.com Ltd during Covid-19

Abstract

In Bangladesh, the real estate business started in 1964. Ispahani Group was the pioneer in this sector. During 1970 there were fewer than five companies in Bangladesh engaged in this business. But now this is one of the booming sector of the company. Bproperty.com ltd formerly known as Bproperty started its journey in 2016. Bproperty is aiming to response to the rapid spate of urbanization in Bangladesh. It has embarked upon a mission to provide the country’s best service to its clients in order to make the maximum use of its skilled manpower in order to meet up the client’s requirements. Bproperty is very different to the other real estate companies in Bangladesh. At present it has nine (9) offices along its Corporate Branch located in Gulshan Avenue. It has 8 branches in Dhaka & one branch is in Chattogram and currently it has 600 employees, including drivers & peons. As a mandatory requirement of MBA program, I completed my internship at Bproperty as an employee. I am working here at sales department for nine months and my prime objective was to know about the sales & marketing activities of Bproperty. The purpose of this internship report is to analyze sales & marketing activities in the real life situations of an organization as there’s a pandemic continuing. The organizational part consists of objectives, mission, vision, departments of Bproperty. This internship report also covers the challenges faced by Bproperty and the policy taken for selling & marketing activities in order to maintain monthly sales target; where, it presents how Bproperty select their target market, what types of activities done by which departments ,what types of strategies it takes for marketing and branding during this Pandemic to establish the brand name as the country’s number one real estate solution provider, how the employees communicating with their clients and what types of facilities they offers for their clients as a tech based service oriented organization. How Bproperty offers products to their target customers and set a price for the offered product. I also try to discuss about several policies for the target customers for their offered products. This report contains the feature information about Bproperty’s overall selling & marketing activities. At the concluding part of the report, it is covering the important findings about Bproperty. Also, possible suggestions are given by own point of view. Finally, this total report will help to describe, the marketing & selling activities of Bproperty during covid-19.