Challenges and opportunities of freight forwarding industry in Bangladesh- An in-depth study of KUEHNE + NAGEL Bangladesh Ltd. (Sea-Export)
Abstract
Over the last few years, the freight forwarding industry in Bangladesh has become an important
role player in the economy of Bangladesh. Huge export and import are taking place through
Air way and water way making the shipping industry and freight forwarding industry to thrive
for more profit. With the increase in shipping companies, it gave rise to an opportunity for
expanding or building business in the freight forwarding sector. Kuehne + Nagel Bangladesh
Limited is the no. 1 freight forwarder in Bangladesh in terms of sea logistics and no. 2 in terms
of Air Logistics. They are at the top of the market in this industry.
My internship report was based on the challenges and opportunities of freight forwarding
industries in Bangladesh in the light of Kuehne + Nagel Bangladesh Limited. The report solely
focuses on these criteria in a purpose to enlighten the new forwarders about the industry. The
internship report is constructed into three parts. Each part has sub- chapter that broadly explains
that area. To begin with, the first chapter, namely, Overview of the Internship constitutes my
information such as my name, student ID, department, program etc. It also covers which
organization I did my internship in, the department, my responsibilities in the company,
challenges, benefits, contributions that I have made and earned and ends with recommendation
towards the company’s future internships.
Later, in chapter two, namely, Organization Part, I have broadly discussed about the company,
as a conglomerate, its history, its subsidiary in Bangladesh. Along with that I have analyzed its
organizational practices which includes Management, Financial, Marketing, Operational &
Information system practices. I did industrial and competitive analysis of Kuehne + Nagel
Bangladesh Limited with Porter’s five force theory and SWOT Analysis. At the end, I
concluded chapter with some recommendations for the company’s organizational practices. Lastly, the most important and challenging part of the report was chapter Three, namely,
Project Part, where I have presented an elaborated discussion on my research topic. In order to
complete the report, I used both primary and secondary sources. I have vast discussions with
my colleagues and important interviews with the department heads and the national manager
who helped me understand the real picture that I tried to portray in this report. The last chapter
talks about the challenges and opportunities of freight forwarding industry in Bangladesh with
an in-depth analysis on the company Kuehne + Nagel Bangladesh limited. I presented the
introduction followed by the literature review, objectives and significance of my research. I
have given my methodology and my findings & analysis on the topic. I concluded my entire
report with a recommendation on the basis of my research subject for the company and a
conclusion. My report end with the references I have used and an appendix section which has
the interview questions I have made while taking interviews.