Facebook ads have a greater hold on digital marketing of Bangladesh: An observational study on Wavemaker Bangladesh

Abstract

The impact of digital marketing and brand promotion is the subject of my internship report. In this study, I will discuss how a company deals with clients, as well as how social media marketing assists brands in achieving their objectives. This report includes an overview of the company, background information, an outline of the issue and its operations, as well as my responsibilities. In addition to mobile and traditional TV and radio, digital marketing encompasses a wide range of service, product, and brand marketing methods that primarily leverage the Internet as a fundamental promotional channel. Although digital marketing and Internet marketing are similar in name, their procedures differ in that digital marketing is more focused, quantifiable, and interactive. With the use of technology, people may now reach out to one other instantaneously. Today's advertising is quite different from what it was a few years ago. Advertising strategy and people's lifestyles have evolved dramatically over time, and individuals now use their phones or laptops to browse social media, apps, and other digital media channels. Big businesses are reacting to this shift and attempting to offer a better product to market. Finally, this study includes a research of the hold of Facebook ads in digital marketing of Bangladesh.