dc.contributor.advisor | Ahsan, Mr. Feihan | |
dc.contributor.author | Islam, Rayhana | |
dc.date.accessioned | 2023-05-21T04:03:22Z | |
dc.date.available | 2023-05-21T04:03:22Z | |
dc.date.copyright | 2020 | |
dc.date.issued | 2020-04 | |
dc.identifier.other | ID: 15304037 | |
dc.identifier.uri | http://hdl.handle.net/10361/18301 | |
dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (pages 55-58). | |
dc.description.abstract | Public Relations promotes any Brand in such way that ended up by creating Brand Awareness.
Awareness about a brand means customers have interest in my product and service and they can
easily recognize my products and service in the market. Now a day’s promoting a product or
service with the help of PR tools is very famous as it contributes to generate awareness about
that particular Brand. PR is now followed by all the companies around the world that are
extensively willing to generate brand awareness for them. PR has improvised a lot with passing
time and generated many tools that can give more contribution towards brand awareness.PR and
Branding go together to result Brand Awareness among all the potential customers. Therefore
Prime Bank LTD has focused on Public Relations to create a remarkable Brand Awareness
among their customers about their brand. PBL is one of the most successful bank in our country
that is operating for almost 25 years. PBL has already crossed that initial stage where as a
financial institution or bank they have to only focus on providing quality service and products for
their customers. Now they are standing at such stage where they are in a great need to create
Brand awareness for them as doing business now is really getting complicated than before.
Competitors are increasing in numbers with passing time and customers are losing their loyalty
towards a particular brand. Now it is the time for the bank to promote PBL as a brand to its
customers because brand will survive always in customers mind. Previously PBL was doing
branding but now they are applying PR in their Branding of bank. As a bank if they only
confined themselves in proving service then they are going to lose their customers to their
competitors as customers need something beyond than only quality service. Focusing on these
facts PBL is now extensively using Public Relation tools than before. PBL has given significant
concern towards Public Relations through their Brand and Communications division. PBL wants
their customers to differentiate it from others and recognize it as a brand. That’s why they are
applying several PR tools in their daily banking promotion. If existing customers are willing to
continue their banking relation with PBL or if they themselves are going to promote the bank to
others or if they could identify PBL is different from other banks then we can say the PR is able
to provide the benefits that PBL is looking form it. Most importantly these benefits of PR will
slowly contribute towards the Prime Banks LTDs desire to create maximum Brand awareness for
the brand. This Brand Awareness will contribute towards more customers and more sell for the
bank. This will eventually help PBL to earn more profit over its competitors and survive in the
market securing top position. | en_US |
dc.description.statementofresponsibility | Rayhana Islam | |
dc.format.extent | 60 pages | |
dc.language.iso | en | en_US |
dc.publisher | Brac University | en_US |
dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Brand awareness | en_US |
dc.subject | Competition | en_US |
dc.subject | Promotion | en_US |
dc.subject | Public relations | en_US |
dc.subject | Public relation tools | en_US |
dc.subject | Profit | en_US |
dc.subject.lcsh | Branding (Marketing) | |
dc.subject.lcsh | Banks and banking--Bangladesh | |
dc.title | Public relations activity of Prime Bank Limited & it’s role in creating brand awareness | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | Brac Business School, Brac University | |
dc.description.degree | B. Business Administration | |