Analyzing the business prospects of global research and marketing Bangladesh

Abstract

This report is prepared as per requirement of the internship phases of MBA program of BRAC University. The study is based on the as “Analyzing the Business Prospects of Global Research & Marketing Bangladesh” the name of the title suggests. The report consists of information of operational activity of a research consultancy service providing organization. This report studies the organization’s true potential in the upcoming times. Firstly, the significant features are the noticeable aspects of the organization which has been described in details during the (SWOT) analysis. Secondly, this report provides an in-depth internal and external analysis which established the recommended steps of overcoming problems and face challenges. The challenges are mainly those obstacles that the organization faces during its business process. Thirdly, the business prospects have been analyzed by assessing the true potential of research service proving to local and international client. The prospects are followed by the challenges which the organization faces which are also being analyzed. Finally, I have considered the (SWOT) analysis of Global Research & Marketing (GRM) and given thorough information for (PESTEL) analysis and did establish the recommended steps of overcoming problems and perform better in the industry. I also try to analyze the overall industry situation and position of the Global research & Marketing (GRM) as a local organization. During the course of my research an honest and authentic depiction of the prospects and challenges faced by this company has been given.