Retail business of GSK in Bangladesh

Abstract

GSK Bangladesh's operations concentrates in the secondary manufacturing of pharmaceutical products and marketing of vaccines, pharmaceutical products, nutrition and oral healthcare products. The Company's main activities facilitates secondary manufacturing of pharmaceutical products and marketing of vaccines, pharmaceutical products and health food drinks. The Company started its journey in Bangladesh in 1949 with its' corporate identity as Glaxo in Chattagram as an importer of products from the Glaxo Group of Companies. We often distinguish markets with different products to have a wider product portfolio. SWOT Analysis Strength - GSK is known as world's one of the leading pharmaceutical company - Effective, competent and forthright workforce - Good amount of resources to grow the business - Proprietary technology - Economies of scale - Better product quality compared to rivals - Brand image of the company Weakness - Lack of variety in offerings - Underutilized plant capacity - Lack of sufficient promotional effort to doctors. The delivery of the product is done the day after taking the order so that shopkeepers can track what they are buying and prepare to pay in cash for the products they are getting. Recommendation With the rising income level more and more people are inclining towards quality products which gives a competitive advantage to GSK. So it should focus on promoting the product more by flaunting their strength in quality.