Developing a branding strategy for Orion Security Services Limited

Abstract

Security is of ever growing importance in our current day an age. As migration brings people to the cities, overpopulation, leads to overcrowding which in turn leads others to desperation and crime. Security services become more and more ubiquitous as time goes and the need for protection in our homes and places of business increases. Orion Security Services limited was founded in February 2007 by Lt Colonel (retd) Ahmed Tarique Iqbal, to provide quality protective services to his customers, while increase the quality of life of his employees. Since its founding, Orion Security has grown significantly, and achieved a level of Esprit de Corps that is rarely seen in most companies these days. It’s difficult to comprehend that he created a successful security company that has succeeded and thrived almost entirely on the strength of its reputation and the word of mouth of its customers. To this day, Orion Security doesn’t have a dedicated marketing or media team to control its online presence or tailor its media content for maximum effectiveness. This paper will cover these shortfalls, and then propose a series of suggestions solutions that if implement could have a significant impact on its future growth., Having worked with the dedicated and passionate team at Orion Security headquarters for three months during my internship, I feel that there is a lot of unrealized potential in this company, I hope that this paper will help them achieve it.