Understanding the usage of sanitary napkin by women in Bangladesh

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Date
2020-04Publisher
Brac UniversityAuthor
Shetu, Zahin AnikaMetadata
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Due to the partial requirement of the BBA program, I am required to do my internship to
complete my undergrad life and thus, my destination for the internship program was in the
Marketing Department of the ‘Square Toiletries Ltd.’ In this report, I attempted to represent a
portion of my perceptions which I had seen during this entry-level position period. As ‘Square
Toiletries Ltd.’ is probably the biggest maker of toiletries items in Bangladesh it was an
extraordinary open door indeed, to find out about its authoritative practices, corporate manners
and various practices in the Marketing Department. STL follows a very much characterized
progressive system or structure for the board representatives to keep up the hierarchy of
leadership which begins with the General Manager and ends with the Junior Executive. It
likewise follows a diverse chain of command for its business group.
The association has a few qualities and openings and then again it likewise has shortcomings
and dangers. In any case, it is equipped for pushing forward by defeating the greater part of the
impediments. Moreover, the main motive of this report is to analyze the recent usage trend of
sanitary napkin, purchase behaviour, position of Senora brand and the reasons influencing
buyers to buy sanitary napkin. Basically, the data gathered was collected from primary source
via the aid of the secondary source.
From the survey, it was found that the current brand used by women was Freedom preferred
by 55.9% women then Whisper which was 32.4% and the third one was Senora consisting of
8.8% of women. Another probable data portrayed that the most used brand by women was
Freedom which is preferred by 50%, Whisper by 38.2% and Senora by 11.8%.
To encapsulate, we can state that Senora successfully has created their place among top 10
brands of sanitary napkin in Bangladesh by continually supporting women through the
conduction of several women empowerment campaign.