Methodical approach of making a potent digital marketing campaign

Abstract

This report is a research paper on “Methodical Approach of making a potent Digital Marketing Campaign”. The overall paper revolves around the blueprint of devising a perfect marketing campaign for clients by the Content & Strategy team of Jarvis Digital Ltd. The approach is divided into five steps. The steps from first to third is mainly information gathering in order for the content team to sit and materialize the idea. For this, they firstly focus on the creative brief, secondly competitor analysis and finally looking into consumer insights. The last two steps involve making the campaign based on the information and fine-tuning the finished works in order to fit the criteria. The report also puts insights about my experience as an intern at Jarvis Digital Lrd., my work life there and some recommendations of betterment that I have for them.