Utilization of digital platform in brand & communication in Prime Bank Limited

Abstract

Prime Bank Limited is one of Bangladesh's major banks. Bangladesh's rapid economic growth and changes in people's lifestyles, behavior and other demographic variables are influencing marketing trends. In this report, I have represented an in-depth analysis of the tasks PBL has been performing based on market segmentation, marketing funnel. Furthermore, it also includes PBL’s current position using SWOT analysis. The industry today is moving towards a dynamic digital era where in order to survive and succeed, financial industries need evolve their marketing approach. This report contains types of available communication channels and the ones mostly used for campaign promotional purpose. Overall, the benefits of using the digital platform for marketing and communication purposes are outlined in this report