Parents satisfaction with the services quality of Bangladesh International School & College (BISC)

Abstract

Customer satisfaction deals with the services provided by an organization whether it is a service or manufacturing. In service organizations, managers has scopes for planning and designing of the process, service blueprint designing, allocating resources, location planning, capacity planning, maintaining the service. improving the service quality and process etc. In a non-profit education organization like school. marketing managers has lots of scopes to work on to ensure service excellence. With the aim of finding the level of Parents satisfaction with their children· s school and school experiences of Bangladesh lnternationaJ School & College (BISC), a survey was conducted with the parents. In sum 40 parents responded to the Survey, which was administrated school-wide to parents of randomly selected students from across both curriculum of Junior Section.