Overall marketing strategy of Link3 Technologies Ltd.

Abstract

Link3 Technologies Limited is nationwide Internet, Intranet and IP telephony Solution & Service Provider (IPTSP). As an intern at link3, I have tried to gather knowledge about the company’s overall marketing strategy, planning and activities. In my internship report the topic is “Overall Marketing Activities” used at Link3 Technologies ltd. So, I covered company’s working process especially for Marketing (Bank & NBFI) department, situation analysis, marketing strategy research, and marketing mix. But I also worked on how services are provided at the consumer end that means selling of products to consumer. During my working period I have sent service order form, change request as the company’s procedure. I have also identified what were the working responsibilities of other sector’s employees of marketing department at Link3 Technologies Ltd. Departments I have identified were Corporate, Retail, web development and strategic initiatives. After understanding the responsibilities of marketing people, I have worked on understanding what are the further working process of the company. While I was doing internship, I found that there is some process which a marketing executive have to follow to provide services that has been described as marketing mix. I have found some limitations collecting information for my internship report and also observed some problem as well as faced some challenges. But on the other hand, during the period of my Internship I have learned so many lessons like organizational behavior, Bank &NBFI (Marketing) Activities, how to interact with clients and many more. Overall from my point of view I do have some suggestions for the company where they can improve and make better organization to get better result.