The opportunity of digital marketing in Golpo Communications
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Date
2018-12Publisher
BRAC UniversityAuthor
Hoque, MinhazulMetadata
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The world is transforming into digital and life is becoming easier with the pace of digitalization. The information age has altered how marketing is directed in the modern world. From what used to promotions in TVs, radios, neighborhood daily papers and flyers, highlighting has developed to the palm of the hands-on cell phones and to the workstations on workplaces. This insurgency has just been conceivable because of the quick-paced mechanical changes in the ongoing occasions and mankind's aggregate energy to investigate the obscure. With the innovative changes, the world updated and it is regular for displaying, which is one of the center exercises of organizations, to pursue the suit. As innovative change occurred, humankind broke up into another universe of progression; internet-based life destinations and cell phones surfaced, changing the world into something that had never been predicted. With internet-based life and with the heavy use of cell phones, the world has landed to a place of advanced promotional activities. Direct promotion to clients has never been easier and complex at the same time. By implying digital marketing business would be able to showcase themselves better and clients would have a fantastically tremendous number of items and administrations to look over. The digital world has achieved such advancement, to the point, that today relatively 53% of the total populace is associated with the web. In this way, it is normal for highlighting to exploit these figures to change the promoting elements of the organizations. In my entry-level position venture, I have endeavored to see how digital marketing functions and increase the value of their customers’ matter of fact. The idea of my work has enabled me to watch Golpo Communications from within, and gain a comprehensive picture of the entire procedure, beginning from getting another customer up until a customized showcasing plan is set up for them. In my report, I have endeavored to layout my perceptions in detail.