Mobile number portability of Robi Axiata ltd.: acquiring more customers and sustain the existing market during the era of mobile number portability

Abstract

The study is based on the new topic of telecom industry, Mobile Number Portability within telecom operators of Bangladesh. The report starts with an overview of the Telecom industry of Bangladesh focusing on Robi Axiata Limited (Robi). The next part which is related to my job responsibilities as an intern at Robi. Then, a complete quantitative technique has been applied to conduct this research. This report illustrates How Robi Axiata Ltd. Can acquire more customers by convincing them to switch their current service and also how Robi Axiata ltd. will hold their existing customer from switching into other operator’s service. Bangladesh has introduced Mobile Number Portability recently from 1st October 2018. Now, Bangladesh is the 72nd country to introduce MNP in the territory. Among the competitions, How Robi Axiata will sustain their existing market and along with that add more users in their bucket, here in this report it’s being analyzed and came up with some findings that helps us to portray the current market scenario. Furthermore, I have come up with some recommendations for Robi Axiata Ltd. that will help them to attain their goal and missions. At the same time, these recommendations will be helpful for frustrated consumers too, who are looking forward to switch into different network. This report is an ideal one to determine what reasons we seek for changing a network. Last of all, I have put the references of all the journals, books, portals of my secondary research and also the name, designation and contact info of the primary source of my data collection.