Web usability of IDLC Finance Limited

Abstract

This report contains the web usability problem of IDLC Finance Limited (idlc.com), a leading non-banking financial agency of Bangladesh. I have analysed their website and define the view-source page where it has been found that it does not contain appropriate Meta Title or Description. Unexpectedly, the website has low ranking in Google. Apart from this, I have found navigation, colour, logo, resolution, content, missing social links etc. problems in the current website of IDLC Finance Limited. Subsequently, the website has been compared to its competitors such as DBH, LankaBangla, IPDC and BD Finance. Moreover, I have found lots of similarities in website of DBH (Delta BRAC Housing) and IDLC, which need to be solved immediately to attract upcoming generations. Based on the findings I tried to provide some recommendations, I have included some Meta Title and Description, which will help the website to get a high ranking in Search Engine Optimization (SEO). I am hopeful that this paper will help IDLC Finance Limited to make a potential website and become more successful in financial world.