Marketing strategy of Lamudi Bangladesh

Abstract

As a service organization a real estate performance is to achieve its ultimate goal-customer value and satisfaction. This largely depends on their proper utilization of money, hiring the right people who can handle the money, achieve customer loyalty, secured investment policy. As part of my MBA program, I am currently working as an Intern in a renowned real estate company named “LAMUDI Bangladesh”. Marketing strategy is an integral part of management, which discusses the 4 P, STP and related all of them. LAMUDI is one of the pinnacle private companies of Bangladesh. The culture, environment, rules & regulation policy is developed rather than other companies. Apparently Marketing strategy is also structured & following updating with world’s Marketing Strategy practice. To fit with the organization & introduced with the real life Marketing Strategy practice with the literature Marketing Strategy practice actually internship program adapted. Here, in this internship report, I just try to give an idea what is the Marketing Strategies of Lamudi BD is and how Lamudi BD implement these to generate their overall profit.