Marketing strategy of Lamudi Bangladesh
Abstract
As a service organization a real estate performance is to achieve its ultimate goal-customer value
and satisfaction. This largely depends on their proper utilization of money, hiring the right
people who can handle the money, achieve customer loyalty, secured investment policy.
As part of my MBA program, I am currently working as an Intern in a renowned real estate
company named “LAMUDI Bangladesh”. Marketing strategy is an integral part of
management, which discusses the 4 P, STP and related all of them. LAMUDI is one of the
pinnacle private companies of Bangladesh. The culture, environment, rules & regulation policy
is developed rather than other companies.
Apparently Marketing strategy is also structured & following updating with world’s Marketing
Strategy practice. To fit with the organization & introduced with the real life Marketing Strategy
practice with the literature Marketing Strategy practice actually internship program adapted.
Here, in this internship report, I just try to give an idea what is the Marketing Strategies of
Lamudi BD is and how Lamudi BD implement these to generate their overall profit.