Brand performance of DORMA in Bangladesh

Abstract

DORMA is a industry leader and solution provider of Architectural Hardware‟s and building materials operating in Bangladesh with a contractual Basis with Bay Engineering from 2010. Bangladesh as a growing country has seen boost in infrastructure and Hotel business, many highrises, Hospitals and corporate houses are using premium quality construction and building material. DORMA has stepped in to provide the solution to them. In this report, consist of five individual parts, In the first chapter I discussed the background of my report. I also explained the objective of my study, scope of my study, the methodology of my report, data collection and information collection process, limitations. The Second Chapter is about DORMA‟s history, its operation and its partnership with Bay Engineering. Third Chapter includes the industry scenario of Architectural hardware business, growth of construction business and how DORMA can help builders to provide customers unique solutions. DORMA‟s Brand Communication and Major Competitors in the market along with SWOT analysis of each of them. The Fourth Chapter is all about brand performance of DORMA, sales growth, COCA, LTVC, sales response etc. In the Last Chapter, I pointed out some recommendations that DORMA can take to improve the current situation and increase growth base on the information I gathered when working at the organization. My internship report mainly focused on performance of DORMA in Bangladesh as a premium Architectural Hardware Solution Provider.Thekeylimitationsofthisreportare,shortperiodofinternship,adequateresearchexperie nce,andBay Engineering doesnotprovideconfidentialinformation.Thoughthisreporthassomelimitation,itwillhelpmetofu lfillmydegree,italsohelpsotherstudentstomaketheirreportsandfinally,DORMAmayfindtheirpo sitiveaswellasnegativesides oftheir activities.