The importance of celebrity endorsement & artist management for a music app to increase brand value in Bangladesh

Abstract

Yonder Music Bangladesh is one of the leading organization in the industry of App Business and it is being serving a huge range of subscribers since Yonder Music Started their journey. This company is not only providing its best services locally but also it is an established brand internationally. By working in the Marketing Department I have come across the whole process of celebrity endorsement and artist management to create brand value. The title of the report is “The importance of Celebrity Endorsement & Artist Management for a music app to increase Brand Value in Bangladesh”. In the overall report I have tried to focus mainly on how Yonder Music Bangladesh increase their brand value by endorsing celebrity from Bangladesh Music Industry and Managing their social media, performance through YONDER MUSIC. This report is a detailed representation of all the mentioned issues and contains a preliminary discussion about Yonder Music Bangladesh. This company is having a great brand value in the business of music app in Bangladesh. In the overview part the vision, mission, objectives, products and services are described. Finally, I have tried to give some recommendations from my learning that I have got from my day to day job at Yonder Music Bangladesh and from my university lectures as well.