Study on measuring brand awareness of OPPO Bangladesh

Abstract

Customer is the king. And thus, brands strive to make them established among the mind of the customers in every possible way they can. The term “Brand Awareness” has so much importance nowadays that without establishing it, one can’t think of being established in the competitive world also as a separate entity. In this report, it has been tried to find how the consumers perceive about the Brand “OPPO”. And to find this out, a research has been conducted in several stages and based on that research, some recommendations have been to reduce the loopholes. OPPO is a leading smartphone brand who has started their journey in Bangladesh from the year 2014. Currently, they are ranked as the 4th smartphone brand globally. They always thrive to bring newer technology for their consumers. That’s why their slogan says, “Let the extraordinary hearts enjoy the beauty of technology”. The introductory part this research states the overall introduction and product features of OPPO in Bangladesh. This includes the organizational overview, history, vision, mission, values, innovations and Brand positioning strategy of OPPO. As OPPO has completed almost three and half years in Bangladesh, it is prime time to do a research and find out the journey they have made till now. A good image for the brand is very important for existence. So, to check how much the people of Bangladesh is actually aware of the brand OPPO, the research is very important. A research is made with a sample size of 200 to make the results more efficient and authentic. The first phase of this research includes the rationale, objective, data collection method etc. Here all the details about the sample size and sampling techniques have been described thoroughly. Branding is always important for any brand to promote itself. Every brand follows a branding strategy that may differ from their competitors in the market. The branding concept is evolving with time. With newer technological changes, branding types are also changing. The second phase of this research report includes the different theories on branding that has kept on changing with time. It also provides some theoretical strategies that the brands follow. The third phase of this research includes the overall analysis of the report. This analysis part has been completed on the basis of a research questionnaire where all the relevant questions based on the Brand Awareness of OPPO and other competitor brands have been set. This analysis has been done on 200 respondents and a comparative scenario of OPPO and other competitor brands have been derived out of it. The next phase of this research includes the findings of this research; how OPPO stands comparative to other smartphone brands in the mind of the customers. A clear picture has been acquired on the basis of this findings and based on that, several recommendations have been made so that OPPO can stand out of the crowd as a distinct and well reputed brand. And in the last phase of this report, a conclusion has been drawn about the current competition and how OPPO is performing in this situation.