Browsing by Subject "Volume"
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LRFMV: an efficient customer segmentation model for superstores
(Brac University, 2021-06)In superstore business, the recency, frequency, and monetary (RFM) based on cus tomers’ purchase results is preferred to categorize valuable customers in order to increase profit margins. This paper develops an enhanced ... -
LRFMVD : a customer segmentation model
(Brac University, 2023-05)Customer segmentation is a big part of the superstore industry. Traditionally, the RFM model has been used to segment customers to maximize profit. This work proposes a new customer segmentation named LRFMVD based on ...