Browsing by Subject "Social responsibility of business."
Now showing items 1-3 of 3
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Brand positioning and consumer perception: a study of Grameenphone
(BRAC University, 2024-11)This case study will discuss the Brand positioning strategy of Grameenphone and overall consumer perception about this telecom service provider of Bangladesh which giving serivce from July 1997. Grameenphone is a conventional ... -
A comparative assessment of the impact of corporate social responsibility on Islamic Bank Bangladesh Limited
(Brac University, 2021-11)This research paper focusses on corporate social responsibility. I chose this topic because it is one of the most important topics in modern business, one that is rapidly evolving and widely discussed. In recent years, the ... -
Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh
(Brac University, 2019-12)Corporate Social responsibility in Bangladesh is quite new comparative to its introduction in the industrial and business world. CSR aims to bridge stakeholders and the local community of the area of operations for an ...