Browsing by Author "Preetam, Tausif Ahmed"
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Study on consumer behavior with special reference to preference of brands in tyre industry
Preetam, Tausif Ahmed (BRAC University, 2016-12-18)This report provides a study of entire tyre market of Bangladesh perception of CEAT AKKHAN LTD. For ease of understanding this report is segmented into five phase. First phase contains CEAT’s overview, mission-vision, ...