Browsing by Subject "Media buying"
Now showing items 1-4 of 4
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ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd.
(Brac University, 2019-05)My report comprises of the work I have done in the Media Buying of Asiatic Marketing and Communications Ltd. in a period of three months. My main focus was on the extraordinary activities engaging customer awareness campaigns ... -
'Digital advertising' The New Age marketing and my working experience in this sphere
(BRAC University, 2019-04)The goal of my internship report is to clarify two very specific points. Firstly, how the world of digital marketing functions and how with time, this form of marketing is going to outrun almost all other mediums of marketing ... -
Digital content analysis fantasy kingdom –case study in Ogilvy
(BRAC University, 2017-08-10)The report solely focuses on my experience as an intern in working in ‘Ogilvy & Mather Bangladesh. Among many teams of Ogilvy, I had theopportunity to work with the Digital team. This team is responsible for doing all forms ... -
Digital media strategy - the aspects of digital media buying and planning through a strategic campaign framework
(Brac University, 2024-09)The following report describes and details my internship experience in the Digital Media Buying team at Mediacom Ltd. The prime goal of this particular internship was for me to get an understanding of how digital media ...